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A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by the Construction Tech Review Advisory Board.

Code of Conduct Company

Anna Romberg, VP & Chief Ethics and Compliance Officer

Technology and Compliance - Benefits, Pitfalls and the Human Factor

The expectations on ethical and responsible business are constantly on the rise. We see headlines relating to ethical lapses and compliance failures on a daily basis. CEOs and Board members are at personal risk, and more often than not senior management team members have to take the blow when an ethical or compliance failure hits the news threshold. The reputational damage does not only have personal ramifications but also significant impact on the share price as well as potential legal liability. Companies, subject to corruption allegations, settle with the authorities at mindboggling amounts with recent corruption related settlements reaching up to one billion USD. The risks are evident and as compliance professionals we have seen a never ending steam of compliance technology entering the scene.

What is known is that a company, that has implemented effective compliance procedures, will benefit from this when it comes to defending the company and hopefully negotiating rebates to the penalties. And solutions are presented to automate the problem solving, risk identification, risk mitigation, compliance monitoring, policy management, training efforts and the like. Which in a perfect world sounds great, who would not want to be able to implement a system that would ensure that business is conducted ethically and in compliance with all applicable rules and regulations and have automated mechanisms for detecting possible lapses and misconduct?

And without a doubt technology can be a compliance enabler. With modern technology, compliance leaders can have wide visibility and access to relevant data and statistics. This ultimately helps developing the program and ensuring that it is relevant and not a static check-the-box exercise. Technology allows compliance professionals to keep up with multifaceted internal and external expectations, the evolving legal landscape, enforcement trends, and increased demands over transparency, better oversight, and board and c-suite visibility.

After spending over a decade managing and overseeing various types of audits, internal control and compliance programs as well as audit activities, the advantages of technology and automation seem evident. The potential benefits from technology cannot be questioned; however, the pitfalls from automated solutions should not be ignored. No matter how much the technology evolves, it can never fully tackle the challenges of ethical decision making and the human factor. Technology can prevent and detect human errors and fraud and facilitate the compliance programs in multiple different ways. However, a significant portion of the fraud and unethical behavior that we have witnessed, has not been detected or prevented by technology. Let’s explore why.


• Fraudsters usually know the technology. A fraudster from inside the company will definitely make sure that s/he’s complying with the rules—technically. This means that when looking at the controls from the technical point of view, it’s not always possible to identify the fraud. The list of potential red flags include much more than just budget discrepancies, toxic job combinations, or unauthorized transactions. In fact, by looking at the controls from the technical “tick the box” point of view, we might miss the red flags that are embedded in the corporate culture and unwritten rules of conduct.

• Secondly, if the questionable practices have become part of the organizational culture, the ones who authorize the transactions may have become blind. This means that the technology may also become blind. Many times the fraud investigations get stuck if you simply cannot find valid evidence of a policy violation. From the systems’ point of view, the transactions may appear justified, even if the substance would seem shady. To evaluate the ethical side of the business transactions, we will always need the human consideration.

Technology can pick up breaches and violations of rules; however, one should not forget that a human commonly is behind the breach and misconduct.

Automated solutions have their unquestionable benefits and artificial intelligence-based technology is already making many of the decisions that used to be evaluated by a human. However, technology can never make the ethical decisions that should be based on human consideration. There is always a grey zone connected to doing global business. Where a particular decision may not be illegal as such but when viewed in a broader context it is still not the right thing to do. How do you teach a system to sift of the grey zone? A sales agent may be acceptable to use in a particular deal, however in the greater picture the use of another questionable agent will put the whole compliance program at risk. What if one exception becomes several, and suddenly bending the rules becomes the norm? What if a local company that legally has sold to US sanctioned entities becomes part of a bigger group with important customers in the US? And what about the lessons learned? How will we transfer the automated/ artificial learnings to us humans?

Technology is a good slave but a poor master— remember that the information that you get have to be analyzed and acted upon. Do not set a trap for yourself with a risk of being drowned in information that will not be used. A compliance program should always be designed so that it is tailored to the particular business and specific risks, not to fit the systems and tools that have been developed. A compliance program that does not work without a system will probably not work and be effective with a technological system in place. So our message is simple—automate what you can, avoid doing routine tasks that a system can do, integrate the technological aspect of the compliance work to as large extent possible into the existing technology and systems and never forget the human factor. At the end of the day we still live in a world where humans make the decisions, to abide to or circumvent the rules and no technology in the world can compensate for a colleague standing up to what is right when a colleague is being discriminated or saying no when the entertainment practices are well beyond decent and respectful. Technology can pick up breaches and violations of rules; however, one should not forget that a human commonly is behind the breach and misconduct.

The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.
The Leadership Perspectives forum brings together voices shaping construction technology and innovation. Participation is by invitation only. It features leaders who are not merely observing technological change, but actively contributing to it through digital transformation and execution-driven insights.
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